The Doha Jewellery and Watches Exhibition is a yearly event attracting renowned international brands to an exhibit of the latest trends and designs by the world’s foremost artisans in watches, jewellery and precious stones.
Every year since 2010, James has crafted Fifty One East’s digital and printed brand touchpoints to reflect the grand stature of the event, given out to the thousands of spectators visiting the international show each year.
Strategic
The exhibition is a celebration of creativity, innovation and craftsmanship which we match with an annual luxury brochure, capturing the premium quality and glamour in both layout and print style.
Creative Solution
Beautifully photographed product imagery, superb copy and finely crafted typography make the most exclusive collections from internationally renowned watch makers and diamond jewellers the heroes of every single page.
It’s a feast of luxury showing e.g. Rolex, Armand Nicolet, Erwin Sattler, Faberge, Fitzroy, H. Moser & Cie, Boucheron, Diamanti, Guy Laroche, Pasquale Bruni, Tiris and more.
Project Summary
- Brand Strategy
- Brand Positioning
- Brand Expression
- Visual Tone of Voice
- Copywriting
- Brand Photoshoot & Image Library
- Brand Experience
- Corporate Brochure Design
- Collateral Design
