Russell is an award-winning designer whose work is internationally renowned for its corporate balance of substance and style. He applies his wisdom and deep expertise, gained over the last three decades, to mentor global clients on the power of strategic design to transform business; solving complex branding challenges.

Russell has gained a reputation for creating outstanding design programs in brand identity and cross-platform integrated marketing communications for world-class clientele. Some of who include Aston Martin, British Airways, Darwish Holding, Emirates Airline, Mubadala Investment Company, Telefonica and Warner Bros, as well as numerous startups.

Russell founded James in 09 as an independent strategic consultancy. Created with the client in mind, James freely evolves with the ever-changing branding landscape to communicate ideas and create brands that meet client needs, transform business and connect with people. Prior to James, Russell was the Creative Director at Triangle and FutureBrand where he led brand design programs across Europe and the Middle East.

Outside the studio Russell has deep interests in photography and music. As an accomplished guitarist and an enthusiast photographer, Russell firmly believes that music and imagery are a never-ending transformative experience.

Russell is a member of the Design Business Association and AIGA. He holds a BA (Hons) in Design from the Glasgow School of Art.