A branding professional with over eight years of experience in Account Management & Brand Strategy, Sanchita heads the Client Servicing team at James.

She leads and directs key clients accounts whilst maintaining complete oversight of and nurturing the internal Client Servicing team. In addition to full-suite brand development projects, i.e., creating brands from inception to launch, Sanchita leads strategic brand assignments such as corporate photoshoots; loyalty programmes; and brand environment design and implementation.

Beyond her role in Client Servicing, Sanchita works within Brand Strategy & Positioning: she collaborates with brand strategists to analyse research, collate findings, conduct client interviews and workshops, and formulate and deliver brand strategies.

Sanchita’s portfolio includes clients such as Sanad, Deem, Emirates Flight Training Academy, Government of Dubai, The Executive Council Dubai, Darwish Holding and Fifty One East.

Sanchita graduated from the University of Virginia with a BSc. in Commerce. She is fond of traveling and has an avid interest in nature and wildlife.