Brands delivering high quality products (a product that does exactly what the company promises it will do) know that this is no longer enough to satisfy a customer and maintain a loyal consumer base. Why?
Re-Energising a Classic Logo
The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change