Re-Energising a Classic Logo

The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change

James-Shortlisted-Transform-Awards-MENA-2020 Branding Agency

James shortlisted for three Transform Awards MENA 2020!

We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again

2018 Transform Awards MENA Shortlisted - Branding Agency

James shortlisted for Transform Awards MENA 2018!

We are delighted to divulge that we’ve been shortlisted at the Transform Awards MENA 2018. The Transform Awards MENA is exclusively an awards programme honouring and recognising the most innovative, creative, and successful branding solutions in the Middle East and Africa. James was shortlisted for the following branding categories: ‘Best

sonic branding does sound = sales

Sonic Branding: Does Sound = Sales?

According to Wikipedia, “sound branding (also known as audio branding, music branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound“.

brands and colours an instantaneous method for conveying meaning without words

Brands and colours: An instantaneous method for conveying meaning without words

Colours are a language of their own; in every day life and in visual communication, they are one of the first things we register when we are assessing anything. They evoke emotions and have psychological properties that instantly trigger various thoughts, memories and associations for people, environments and events.

Art, design and music have always been an a representation of how a culture expresses attitudes and emotions of the time: this expression is represented in forms of design. For example, the 70s recession brought earthy colors, environmental movement into the design. In the 80’s, we see an explosion of vibrant colours with the economic upturn and MTV’s influence on spreading pop music. In the 90’s, we see grunge and graffiti style. The 00’s, we see the influence of the technology revolution and minimalism, individualism and globalisation.