One of the most challenging tasks for designers in the Middle East is to make Arabic & Latin work together in design layouts, especially in brand marks. Many designs are simply developed to visually scream at us as we walk across a mall or drive down a street. Signposts are created just to be seen, many a times forgetting the importance of creating an aesthetically inviting melody of colour type & shape.
Design
Brand Stories, Design Icons
We all like engaging brand stories and have our favorites, but nothing resonates as much as a ‘heritage’ brand: a brand, with a pioneering spirit, that has existed for decades and has the potential to define a country; much beyond any ad campaign.
Hands Free Touch Screen
“Hands Free Touch Screen” – boggles your mind doesn’t it? Sitting in the audience at the Dubai Lynx Festival, 2012, I too wondered what Mr. Tom Eslinger, Creative Directive at Saatchi & Saatchi Worldwide, had in store for us as he pulled up his presentation titled “Hands Free Touch Screen”. What he spoke about from thereon was undoubtedly one of the most intriguing things I’d ever come across.
For those who love Ampersand
The with love type series is a gift range which is based around the form of the ampersand. The designs incorporate the ampersand into sayings or phrases that can represent particular annual occasions. The range is extended across cards and gift bags.
