We all like engaging brand stories and have our favorites, but nothing resonates as much as a ‘heritage’ brand: a brand, with a pioneering spirit, that has existed for decades and has the potential to define a country; much beyond any ad campaign.
Design
Hands Free Touch Screen
“Hands Free Touch Screen” – boggles your mind doesn’t it? Sitting in the audience at the Dubai Lynx Festival, 2012, I too wondered what Mr. Tom Eslinger, Creative Directive at Saatchi & Saatchi Worldwide, had in store for us as he pulled up his presentation titled “Hands Free Touch Screen”. What he spoke about from thereon was undoubtedly one of the most intriguing things I’d ever come across.
For those who love Ampersand
The with love type series is a gift range which is based around the form of the ampersand. The designs incorporate the ampersand into sayings or phrases that can represent particular annual occasions. The range is extended across cards and gift bags.
