In today’s saturated markets, the process and methodology through which we communicate brands requires constant innovation and evolvement, methods of reaching out to consumers are required to make the brands stand out and communicate effectively. Retail brands have taken efforts and investments in building environments and spaces that inspire and encourage pleasant customer experiences.
Is your brand TikTok-ing?
The last few months when the world was either in complete or partial lockdown a new social media trend was making way — TikTok videos. Homebound for days, with few means of entertainment, videos of families singing, dancing and performing ‘challenges’ flooded social media. An App that originally largely appealed