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2020 Transfrom Awards MEA - James Branding Agency

James wins three awards at the Transform Awards MEA 2020

We are elated to announce that James won three awards at the Transform Awards MEA 2020: Gold — Best corporate rebrand following a merger or acquisition for Sanad, a Mubadala company Silver — Best visual identity from the financial services sector for Deem Financial Solutions Bronze — Best visual identity

The Value of a Name

In the last few months, we’ve seen a different view of our world with the pandemic impacting economies, industries and stocks globally. Tech companies in particular have emerged winners by leaning on future market growth trends such as remote work, entrepreneurship, and e-commerce. However, while tech brands have seen a

Is your brand TikTok-ing?

The last few months when the world was either in complete or partial lockdown a new social media trend was making way — TikTok videos. Homebound for days, with few means of entertainment, videos of families singing, dancing and performing ‘challenges’ flooded social media. An App that originally largely appealed

Re-Energising a Classic Logo

The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change

James-Shortlisted-Transform-Awards-MENA-2020 Branding Agency

James shortlisted for three Transform Awards MENA 2020!

We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again

2018 Transform Awards MENA Shortlisted - Branding Agency

James shortlisted for Transform Awards MENA 2018!

We are delighted to divulge that we’ve been shortlisted at the Transform Awards MENA 2018. The Transform Awards MENA is exclusively an awards programme honouring and recognising the most innovative, creative, and successful branding solutions in the Middle East and Africa. James was shortlisted for the following branding categories: ‘Best

Customer Brand Expectations – Getting that Ever-Elusive Customer “Thumbs Up”

Brands delivering high quality products (a product that does exactly what the company promises it will do) know that this is no longer enough to satisfy a customer and maintain a loyal consumer base. Why?

Sonic Branding: Does Sound = Sales?

According to Wikipedia, “sound branding (also known as audio branding, music branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound“.

Where are they now? A review of the biggest corporate rebrands in 2014

In a day and age where people are always competing to look newer, younger, fresher, brands are no exception. 2014 was a year of big facelifts, and not just on our favourite celebrities—some of these makeovers were on our favourite brands!