Situated in West Bay within easy reach of Lusail City, Qatar’s ‘Future City’, the initial assignment was strategic in nature; naming and positioning a new 127,000 square metre lifestyle shopping centre with 53,000 square metres of retail space.
A strategic positioning platform & detailed communications programme was required to engage prospective high value retail tenants as well as build and develop brand awareness from the ground up.
Strategic
Air, water and light inspired both the strategy and design for a brand that is inspired by the celebration of life meeting retail. Lagoona Mall was born with James Branding responsible for creating, brand proposition, identity and initial communications.
After name generation the first task was to design a visual identity to drive the development in early construction phases and beyond. An identity to convey the brand’s personality in Arabic and English reflecting harmony and the seamless fusion of nature and retail was created.
Executed within the double OO rings of the Lagoona wordmark, the turquoise marine tones express the life and contemporary nature of the brand, creating a contemporary symbolized word mark underpinned with the strap line ‘Elements of Life’.
Creative Solution
A high end luxury design to emphasize the elements of life, air, water, earth and light placing the essence of Lagoona at the heart of aspirational and emotionally driven communications.
Brand Imagery
Since launching the brand James Branding has worked on several photo shoot led ad campaigns for Lagoona Mall.
From developing creative story boards to selecting models, James Branding has meticulously art directed photo shoots that reflect the many experiences – fashion, dining, entertainment – Lagoona Mall offers.
Project Summary
- Brand Strategy
- Brand Audit
- Brand Workshops
- Brand Strategy
- Brand Positioning
- Brand Naming
- Brand Expression
- Brand Identity
- Visual Tone of Voice
- Copywriting
- Brand Experience
- Brand Communications Suite
- Corporate Brochure
- Interactive Development
- Brand Environment
- Brand Management
- Brand Guidelines
- Brand Book
- Brand Launch
