Brands are living things; they live, age and (sometimes) die, but with nurture they last, and usually for long. Every brand has a set of values that connects to its geography and culture, keeping it on brand and delivering it’s promise; educational brands are no different.
Our View
Branding & the FMCG Industry Today
“I don’t eat anything that isn’t grown organically” – how often have we heard this statement in our social circles? The fact of the matter is that increasing number of people are health conscious today, and while this means more people living in their gyms, it also means more people being mindful of their eating habits.
An up rise in this trend poses quite a significant challenge for global food companies that more often than not sell products that aren’t necessarily healthy. In the face of these challenges, marketers are relying increasingly on branding to differentiate their products.
What makes a healthcare brand “healthy”? Why today’s healthcare segment CANNOT ignore the importance of a strong brand.
Healthcare issues are highly personal and often emotional, making it more challenging for consumer healthcare companies to establish a credible and trustworthy healthcare brand. It’s not enough to just provide good products or services—that’s expected. Whether you’re a hospital, a pharmaceutical company, a medical supply company, or just an independently practicing doctor- your brand needs to connect with consumers, stay competitive, and be profitable.
To get your brand started, we’ve compiled a list of the 7 most definitive elements that create and sustain a successful and “healthy” healthcare brand.
“Connecting Minds, Creating the Future” : Dubai’s Expo 2020 bid and how social media engaged a nation
You couldn’t miss it, it was everywhere: the blue geometric arabesque design plastered across just about anything a logo could be plastered across- cars, buses, taxis, street signs, billboards, traffic lights, people, pets.
Brand Stories, Design Icons
We all like engaging brand stories and have our favorites, but nothing resonates as much as a ‘heritage’ brand: a brand, with a pioneering spirit, that has existed for decades and has the potential to define a country; much beyond any ad campaign.
“M” for Melbourne!
How much does the right brandmark do for you? A lot, we’d say.
Surrounded by hundreds of “designs” nowadays, there are only a few that manage to leave an impression – one, in recent times, being the logo of the city of Melbourne.
It’s a Flying Kangaroo!
Gulf Ozzies (yes there is such an animal) are getting more and more excited by the day about the imminent arrival of more flying Kangaroos in Dubai.
The first Qantas A380 limped into Dubai with an engine problem 2 years ago. Now they’re about to migrate en masse from Singapore to Qantas’ new Dubai hub.
Dubai. We love its name!
The vibrant, modern, progressive, business-centric city has a warm, soothing sound to its name that reflects its origins as a small fishing and trading village but which now resonates so well with grandeur, sparkling skyscrapers, modernity, ambition and opportunity.
Visual Pollution in Dubai
They say it is the little things in life that make it worthwhile – today, unlike most days, I was not battling the metro rush hour and managed to get a seat on my way to work. With my Ipod playing my favorite tunes I assumed today’s commute would be relaxing and picturesque – but I was in for a surprise.
