James Awarded Prestigious Award For Best Overall Visual Identity

James Awarded Prestigious Award For Best Overall Visual Identity

We’re proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the ‘Best Overall Visual Identity’ for ADSB, an award presented by the judges to the one rebranding entry that scored

Pepsi Nostalgia branding

Nostalgia Branding

In recent years it’s been a surge of established brands who have [temporarily] taken their designs back to the ‘good old days’. An example of just that is Pepsi who is currently celebrating its 120th anniversary worldwide by bringing back limited editions of Pepsi cans with designs last seen decades

2018 Transform Awards MENA Shortlisted - Branding Agency

James shortlisted for Transform Awards MENA 2018!

We are delighted to divulge that we’ve been shortlisted at the Transform Awards MENA 2018. The Transform Awards MENA is exclusively an awards programme honouring and recognising the most innovative, creative, and successful branding solutions in the Middle East and Africa. James was shortlisted for the following branding categories: ‘Best

the potential of fictional brands

The Potential of Fictional Brands

If you’ve ever played a video game on your Playstation, Xbox, Nintendo, PC, Mac, mobile…you name it, you will certainly have been exposed to fictional brands. Real world product/brand placements in games are increasing, but if it comes across as forced or awkward it won’t be well received by the

The Zeitgeist of Any Country and Where to Find It

The Zeitgeist Of Any Country And Where To Find It

Let’s say you only have a couple of days in a new country and you want to get the flavor of the place and experience some local culture…what’s the first thing you’re going out of your way to see? Are you heading straight from the airport to the Eiffel Tower,

The Subtle Seductions of Scent Branding

The Subtle Seductions of Scent Branding

Imagine, after that stressful day at work you’re finally ready for a relaxing bath with your new favorite cup of herbal tea. The bath salt has colored the water in a purple hue, the temperature of the water feels just right, the tea tastes great and the subtle sound of

Diwali festival of lights

Diwali “festival of lights”

James wishes everyone a Happy Diwali! Diwali is the “festival of lights” in India and here’s the story behind the festivity and celebration. Renowned King Janaka from the Hindu mythology had once asked a sage the source of light for people when the sun set. The sage’s reply to this

amazon the importance of strategic branding and bringing a human element into online retail brands

The importance of Strategic Branding and bringing a human element into online retail brands

The retail market today is a highly competitive and fast moving, online shopping has changed consumer culture and is a significant threat to traditional bricks and mortar-shops. Customers are enjoying the convenience of sitting at home and having access to fashion and goods from all over the world at discounted prices. This space is becoming highly competitive and online retail brands require focusing on building a strong and unique brand presence, to differentiate themselves from competitors and encourage long-term customer loyalty. We have the obvious big success stories of online business and brands such as Amazon and Net – A –Porter.