Insights - Page 2 of 8 - James Branding

City Destination Brand Identities from A to Z

One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are

World Expo: The Brand Identity Evolution

Innovation and dedication, progress and passion: The World Expo stands for the pinnacle of human advancements. Every five years for six months at a time the world turns its attention to the globe’s largest meeting place — bringing together the 170 member countries, their pavilions and ideas into one location.

James Awarded Prestigious Award For Best Overall Visual Identity

We’re proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the ‘Best Overall Visual Identity’ for ADSB, an award presented by the judges to the one rebranding entry that scored

Nostalgia Branding

In recent years it’s been a surge of established brands who have [temporarily] taken their designs back to the ‘good old days’. An example of just that is Pepsi who is currently celebrating its 120th anniversary worldwide by bringing back limited editions of Pepsi cans with designs last seen decades

The Potential of Fictional Brands

If you’ve ever played a video game on your Playstation, Xbox, Nintendo, PC, Mac, mobile…you name it, you will certainly have been exposed to fictional brands. Real world product/brand placements in games are increasing, but if it comes across as forced or awkward it won’t be well received by the

The Zeitgeist Of Any Country And Where To Find It

Let’s say you only have a couple of days in a new country and you want to get the ﬂavor of the place and experience some local culture…what’s the ﬁrst thing you’re going out of your way to see? Are you heading straight from the airport to the Eiﬀel Tower,

The Subtle Seductions of Scent Branding

Imagine, after that stressful day at work you’re ﬁnally ready for a relaxing bath with your new favorite cup of herbal tea. The bath salt has colored the water in a purple hue, the temperature of the water feels just right, the tea tastes great and the subtle sound of

The importance of Strategic Branding and bringing a human element into online retail brands

The retail market today is a highly competitive and fast moving, online shopping has changed consumer culture and is a significant threat to traditional bricks and mortar-shops. Customers are enjoying the convenience of sitting at home and having access to fashion and goods from all over the world at discounted prices. This space is becoming highly competitive and online retail brands require focusing on building a strong and unique brand presence, to differentiate themselves from competitors and encourage long-term customer loyalty. We have the obvious big success stories of online business and brands such as Amazon and Net – A –Porter.

Brand Extensions: Is it for you?

Chanel, one of fashion’s most iconic houses that once only specialized in fine apparel and accessories, today specializes in cosmetics & fragrances alike. Similarly, Ralph Lauren that once only specialized in apparel now also offers linens, beddings and home accessories. In other words, extending from their “core” product offering, these brands ventured into new product categories under the same brand name. Seeming like quite the simple approach, other brands too, such as Ferrari with its caps and perfumes or Mont Blanc with its wallets and belts, adopted this technique, but with little success – why so?