One of the most challenging tasks for designers in the Middle East is to make Arabic & Latin work together in design layouts, especially in brand marks. Many designs are simply developed to visually scream at us as we walk across a mall or drive down a street. Signposts are created just to be seen, many a times forgetting the importance of creating an aesthetically inviting melody of colour type & shape.
What makes a healthcare brand “healthy”? Why today’s healthcare segment CANNOT ignore the importance of a strong brand.
Healthcare issues are highly personal and often emotional, making it more challenging for consumer healthcare companies to establish a credible and trustworthy healthcare brand. It’s not enough to just provide good products or services—that’s expected. Whether you’re a hospital, a pharmaceutical company, a medical supply company, or just an independently practicing doctor- your brand needs to connect with consumers, stay competitive, and be profitable.
To get your brand started, we’ve compiled a list of the 7 most definitive elements that create and sustain a successful and “healthy” healthcare brand.
Celebrity Brands
Just last week, Justin Timberlake released a teaser video with hashtag #JTUAE, that created a stir on social media; frenzied JT loyalists and fans took to Twitter and Facebook with the hopes of finding out if their beloved artist would be performing in the UAE as a part of his upcoming World Tour.
“Connecting Minds, Creating the Future” : Dubai’s Expo 2020 bid and how social media engaged a nation
You couldn’t miss it, it was everywhere: the blue geometric arabesque design plastered across just about anything a logo could be plastered across- cars, buses, taxis, street signs, billboards, traffic lights, people, pets.
Brand Stories, Design Icons
We all like engaging brand stories and have our favorites, but nothing resonates as much as a ‘heritage’ brand: a brand, with a pioneering spirit, that has existed for decades and has the potential to define a country; much beyond any ad campaign.
Are #YOU doing #it #right? #read&learn …
… if this title irritates you as much as it irritates us, then you’re on the same wavelength as us. If not, this post is for you.
James in action – in Doha
What an action-packed week we had at James last week. In Doha, for a lifestyle photo shoot, 2 weeks of hard-core studio planning finally unraveled on location.
Latest at James – MELC!
We’re proud to unveil our latest work – rebranding Muscat Eye Laser Center (MELC).
Corporate Identity matters – especially on banknotes.
Banknotes are the pride of a nation, a sign of wealth and prosperity, a subtle branding device and maybe even a nation-building tool. And like everything else that emerges from a creative design and production process, the big picture is one thing, getting the small detail right is another.
