Brands delivering high quality products (a product that does exactly what the company promises it will do) know that this is no longer enough to satisfy a customer and maintain a loyal consumer base. Why?
An evolutionary new brand identity
An evolutionary identity in these present times would be Pfizer’s new brand identity. After 171 years, the brand’s evolution happens to be at a time where there’s an extraordinary focus on science and patient dedication. Arriving at a new era, Pfizer’s brand aspirations go beyond just being seen as a
