Amazon CEO, Jeff Bezos once famously said, “Your brand is what they say about you when you’ve left the room”; ‘they’ in which case can be your customers, your competitors, your stakeholders, and – an important but easily forgotten category – your employees.
Design
If It Ain’t Broke, Don’t Fix It: A Look At Global Rebranding Fails
Branding any company is a huge challenge, but rebranding one of the world’s biggest companies is a project that many a design agency would love to take on. However, with massive projects comes massive risk, and at times, even the best of brand strategists get it wrong.
Timeless & Iconic Destination Brands
Countries, cities and holiday destinations require to successfully build a memorable brand for themselves to make an impact on and influence their audience’s perceptions. They compete at a global level for tourism income, resources and business. Some of the most memorable brands and advertising campaigns have been for travel and city destinations.
Brands and colours: An instantaneous method for conveying meaning without words
Colours are a language of their own; in every day life and in visual communication, they are one of the first things we register when we are assessing anything. They evoke emotions and have psychological properties that instantly trigger various thoughts, memories and associations for people, environments and events.
Art, design and music have always been an a representation of how a culture expresses attitudes and emotions of the time: this expression is represented in forms of design. For example, the 70s recession brought earthy colors, environmental movement into the design. In the 80’s, we see an explosion of vibrant colours with the economic upturn and MTV’s influence on spreading pop music. In the 90’s, we see grunge and graffiti style. The 00’s, we see the influence of the technology revolution and minimalism, individualism and globalisation.
Copywriting and Brands: The Role of Taglines and Copy in Driving Brand Success
“Just Do it.” We’ve all heard the phrase; we’ve all used it. The famous line is the slogan of global sportswear brand Nike, and remains the driving force behind the company’s culture, marketing, product development, and customer experience. It’s very difficult to mention Nike in a conversation without referencing the catchphrase, which has become synonymous with the brand and everything it stands for.
English vs. Arabic: The design frontier
One of the most challenging tasks for designers in the Middle East is to make Arabic & Latin work together in design layouts, especially in brand marks. Many designs are simply developed to visually scream at us as we walk across a mall or drive down a street. Signposts are created just to be seen, many a times forgetting the importance of creating an aesthetically inviting melody of colour type & shape.
Brand Stories, Design Icons
We all like engaging brand stories and have our favorites, but nothing resonates as much as a ‘heritage’ brand: a brand, with a pioneering spirit, that has existed for decades and has the potential to define a country; much beyond any ad campaign.
