In today’s saturated markets, the process and methodology through which we communicate brands requires constant innovation and evolvement, methods of reaching out to consumers are required to make the brands stand out and communicate effectively. Retail brands have taken efforts and investments in building environments and spaces that inspire and encourage pleasant customer experiences.
A look into Real Time Marketing
Last week wasn’t the first time Uruguay’s Suarez made headlines for biting an opponent team player. Last week, however, was most definitely when Suarez’s infamous bite gave the FIFA world cup its major social media moment. Jumping on to the ‘real-time marketing’ (RTM) bandwagon, several brands capitalized on the ‘bite’ to market their products.
BRANDING FOR KIDS: Why Companies Are Now Tapping into the Youth Market
Oscar Wilde famously said “Youth is wasted on the young.” Today’s market research, however, suggests otherwise…and companies are sitting up and taking notice.
Kids are an incredibly influential consumer group having both a direct and an indirect impact on a wide range of product categories. Over the past few decades this power has been extended by the principle of “family democracy”, where parents now actively encourage the involvement of kids in brand decision making, whether it be for lunchbox snacks, technology or the family holiday.
“Internal” Branding
Amazon CEO, Jeff Bezos once famously said, “Your brand is what they say about you when you’ve left the room”; ‘they’ in which case can be your customers, your competitors, your stakeholders, and – an important but easily forgotten category – your employees.
If It Ain’t Broke, Don’t Fix It: A Look At Global Rebranding Fails
Branding any company is a huge challenge, but rebranding one of the world’s biggest companies is a project that many a design agency would love to take on. However, with massive projects comes massive risk, and at times, even the best of brand strategists get it wrong.
Timeless & Iconic Destination Brands
Countries, cities and holiday destinations require to successfully build a memorable brand for themselves to make an impact on and influence their audience’s perceptions. They compete at a global level for tourism income, resources and business. Some of the most memorable brands and advertising campaigns have been for travel and city destinations.
How online brands still feel “human”
Very rarely is a brand associated with the customer service it delivers…more often than not, consumers will think of the products, the logo, the design, the retail environment and purchasing experience. While the market’s definition of a brand has definitely expanded in recent memory to include the “softer” elements of a business’s interactions with the public, the focus on customer service, however committed a company may claim to be to it, is still lacking, especially in less developed or newly emerging markets.
Brands and colours: An instantaneous method for conveying meaning without words
Colours are a language of their own; in every day life and in visual communication, they are one of the first things we register when we are assessing anything. They evoke emotions and have psychological properties that instantly trigger various thoughts, memories and associations for people, environments and events.
Art, design and music have always been an a representation of how a culture expresses attitudes and emotions of the time: this expression is represented in forms of design. For example, the 70s recession brought earthy colors, environmental movement into the design. In the 80’s, we see an explosion of vibrant colours with the economic upturn and MTV’s influence on spreading pop music. In the 90’s, we see grunge and graffiti style. The 00’s, we see the influence of the technology revolution and minimalism, individualism and globalisation.
Middle East Film & Comic Con
You can be the CEO of a big corporation, a chairman, a fighter or a policeman, but the one thing you probably have in common (particularly, if you grew up in the 80s) is the love for Superman, Batman, Captain America and Marvel massive big books.
