Pfizer Brand Identity

An evolutionary new brand identity

An evolutionary identity in these present times would be Pfizer’s new brand identity. After 171 years, the brand’s evolution happens to be at a time where there’s an extraordinary focus on science and patient dedication. Arriving at a new era, Pfizer’s brand aspirations go beyond just being seen as a

Re-Energising a Classic Logo

The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change

James-Shortlisted-Transform-Awards-MENA-2020 Branding Agency

James shortlisted for three Transform Awards MENA 2020!

We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again

Burberry’s New Brand Identity

Burberry’s New Brand Identity

Burberry’s New Brand Identity From a classic serif typeface to a contemporary sans-serif typeface, Burberry has changed its identity for the first time in almost two decades. The last logo revamp was back in 1999 when the brand dropped the ’s’ from Burberry’s. This time the change is more notable:

City Destination Brand Identity Paris

City Destination Brand Identities from A to Z

One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are

World EXPO The Brand Identity Evolution

World Expo: The Brand Identity Evolution

Innovation and dedication, progress and passion: The World Expo stands for the pinnacle of human advancements. Every five years for six months at a time the world turns its attention to the globe’s largest meeting place — bringing together the 170 member countries, their pavilions and ideas into one location.

James Awarded Prestigious Award For Best Overall Visual Identity

James Awarded Prestigious Award For Best Overall Visual Identity

We’re proud to announce that James Dubai has won three awards at the annual Transform Awards MENA 2018. A very successful night, James was awarded the prestigious Gold trophy for the ‘Best Overall Visual Identity’ for ADSB, an award presented by the judges to the one rebranding entry that scored

2018 Transform Awards MENA Shortlisted - Branding Agency

James shortlisted for Transform Awards MENA 2018!

We are delighted to divulge that we’ve been shortlisted at the Transform Awards MENA 2018. The Transform Awards MENA is exclusively an awards programme honouring and recognising the most innovative, creative, and successful branding solutions in the Middle East and Africa. James was shortlisted for the following branding categories: ‘Best