Spring brings with it change, growth, and new beginnings. In that vein and as we progress into 2021 with new ways of working, we’re pleased to announce that we’ve expanded our network with an office in twofour54, Abu Dhabi. Translating insight into brand strategy and subsequently strategy into design and
An evolutionary identity in these present times would be Pfizer’s new brand identity. After 171 years, the brand’s evolution happens to be at a time where there’s an extraordinary focus on science and patient dedication. Arriving at a new era, Pfizer’s brand aspirations go beyond just being seen as a
We are elated to announce that James won three awards at the Transform Awards MEA 2020: Gold — Best corporate rebrand following a merger or acquisition for Sanad, a Mubadala company Silver — Best visual identity from the financial services sector for Deem Financial Solutions Bronze — Best visual identity
In the last few months, we’ve seen a different view of our world with the pandemic impacting economies, industries and stocks globally. Tech companies in particular have emerged winners by leaning on future market growth trends such as remote work, entrepreneurship, and e-commerce. However, while tech brands have seen a
The last few months when the world was either in complete or partial lockdown a new social media trend was making way — TikTok videos. Homebound for days, with few means of entertainment, videos of families singing, dancing and performing ‘challenges’ flooded social media. An App that originally largely appealed
The US government’s wider overhaul of Federal Agency graphics saw the replacement of NASA’s meatball logo, one of the world’s most powerful symbolic logos, with the iconic NASA wordmark logo — a wordmark that originated over 45 years ago. A brave decision by NASA driven by the vision to change
We’re elated to share that we’ve been shortlisted for three awards at the prestigious Transform Awards MENA 2020. Transform honours and awards the most innovative, creative and successful branding solutions. We’ve won in the past (three awards at the 2018 Transform Awards MENA) and are happy to be recognised again
Burberry’s New Brand Identity From a classic serif typeface to a contemporary sans-serif typeface, Burberry has changed its identity for the first time in almost two decades. The last logo revamp was back in 1999 when the brand dropped the ’s’ from Burberry’s. This time the change is more notable:
One of the fastest growing and largest sectors in the world is tourism — now generating over 7.6 trillion USD according to the World Travel & Tourism Council. With that in mind, destination branding is more relevant than ever before. Everyone from small sleepy towns to enormous energetic countries are
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